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Partnerships

Proven on Bilibili. Built to scale from there.

Our partnership work is measured in launched content, sustained audience growth, and platform teams who take our next call. Here's the featured case study, with room for the ones that follow.

BilibiliFeatured case study

Scaling a global catalogue for a community-first platform

  1. Challenge

    A global rights holder had a deep catalogue with proven appeal elsewhere, but no Asian platform relationship, no localization pipeline built for platform spec, and no read on how the community would receive the content. Previous attempts stalled in compliance review.

  2. Approach

    Cruta ran localization and partnership tracks in parallel: rebuilt subtitling and cultural adaptation to Bilibili's format and community expectations, prepared a positioning package for the platform team, and structured a phased release with clear delivery milestones and rights documentation.

  3. Outcome

    The catalogue launched on schedule with a coordinated community campaign, and post-launch engagement support kept momentum through subsequent release waves — delivering a growing content library, meaningful audience growth, and strong engagement gains across the partnership.

A growing content librarylocalized to platform spec
Meaningful audience growthacross release waves
Strong engagement gainswithin the community
On-time deliveryacross the partnership
More collaborations

Next partnerships in progress

This grid grows as new platform partnerships and case studies are published.

  • Partner logo

    Case study coming soon

    Challenge → Approach → Outcome, with reported metrics.

  • Partner logo

    Case study coming soon

    Challenge → Approach → Outcome, with reported metrics.

  • Partner logo

    Case study coming soon

    Challenge → Approach → Outcome, with reported metrics.

Want your catalogue in the next case study?

Bring us the content and the market you're targeting. We'll tell you honestly whether there's a fit — and what it takes.